Family Plan: Meta Will Let Dead Relatives Keep Posting Reels If Engagement Holds
The platform said grief should not interrupt a loved one who is still performing well with women over 54.
Meta has introduced a new memorial feature allowing dead relatives to keep posting Reels if their engagement remains strong after death.
The feature uses saved drafts, old vacation photos, voice cloning, and a tasteful amount of denial to keep beloved family members active in the feed until their content drops below brand-safe thresholds.
"People tell us they want to remember loved ones as they were," said legacy growth manager Cora Vance. "And sometimes how they were was a 68-year-old woman in Naples lip-syncing near a backsplash."
Families can choose from several posthumous modes, including Still With Us, Grandma Has Thoughts, and He Would Have Wanted The Algorithm To Know He Liked Classic Cars.
Meta said accounts that continue outperforming living relatives may become eligible for monetization, because grief is hard and CPMs are real.
