In an ambitious move to maintain their dominance in the hot cross bun market, Woolworths has enlisted the help of the Australian Defence Force (ADF) to help accelerate their aggressive rollout of hot cross buns to stores across the country.
The move comes after a recent announcement by Woolworths that they intend to have the buns available in all stores by January 1, 2023. In light of this ambitious goal, the ADF has agreed to lend their expertise to the rollout, with plans to use helicopters and tanks to transport the buns to stores in record time.
“We are always looking for ways to ensure our customers have access to the things they love as quickly as possible,” said Woolworths CEO, Brad Banducci. “So, when the ADF offered their help, we jumped at the chance. We know that their experience, resources, and hardware will make all the difference in getting these buns to our customers in record time.”
The ADF is no stranger to the grocery business, having recently been involved in the delivery of supplies to remote communities during the Covid-19 pandemic. However, this is the first time they have been asked to lend their expertise to a grocery store chain.
“We are always looking for ways to use our resources to help the Australian people,” said ADF Commander-in-Chief, General Angus Campbell. “So when Woolworths came to us with this request, we were more than happy to help. We know the importance of hot cross buns in Australian culture, so we are doing our part to make sure that everyone can enjoy them as soon as possible.”
The ADF is expected to deploy helicopters and tanks to transport the hot cross buns to stores across the country. They are also looking into ways to use their latest technology to speed up the baking process, so that the buns can be delivered even faster.
“We are confident that our involvement in this project will make a difference,” said General Campbell. “We are doing all we can to ensure that no Australian will have to go without hot cross buns for too long.”
It remains to be seen whether or not Woolworths’ ambitious goal of having hot cross buns available in all their stores by 2023 will be achieved. However, with the help of the ADF, it looks like it could be a reality sooner rather than later.